Market Updates

PepsiAmericas Buys Ardea Beverage

PepsiAmericas, Inc., Minneapolis, MN, has purchased Ardea Beverage Co., Hopkins, MN, maker of airforce Nutrisoda. PepsiAmericas will collaborate with Pepsi-Cola North America to market airforce Nutrisoda in select PepsiAmericas markets with the possibility for future expansion. Ardea will become a wholly owned subsidiary of PepsiAmericas. Terms of the transaction were not disclosed.

Nutrisoda, which launched in 2003, targets on-the-go consumers who are nutritionally aware. Each of the seven products within the portfolio contains vitamins and minerals formulated to achieve a specific benefit. The products have few or no carbs, sugar, sodium or calories, appealing to health-conscious consumers. Brand offerings include Immune in tangerine and lime flavor, Radiant in pomegranate and black berry, Calm in wild berry and citron, Focus in mango and peach, Flex in black cherry and apple, Energize in mandarin and mint, and Slender in pink grapefruit and guava.

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